For over 200 years, Vitry has embodied the excellence of French know-how in beauty accessories and expert care. Its heritage of craftsmanship, combined with a constant quest for innovation, has made the brand a benchmark to be reckoned with.
Vitry 's origins date back to the 13th century, when a monastery in Nogent was renowned for the manufacture of sabres and swords. These exceptional objects, designed with unparalleled attention to detail, quickly made the workshop famous. This know-how was gradually turned to the design ofsurgical instruments, marking the birth of a unique expertise in precision and quality.
During the 18th century, the French Revolution overturned the organization of religious institutions. The monks left the abbey, which became a national workshop before being sold to the Vitry brothers in 1795. From then on, the company began its ascent, consolidating its reputation throughout Europe and beyond.
With its roots in traditional craftsmanship and its capacity for innovation, Vitry quickly established itself as a benchmark in the field of precision and care instruments. The company took part in numerous world exhibitions, winning prestigious awards in Paris (1867, 1869, 1876), Amsterdam (1867), Bordeaux (1865) and Philadelphia (1876). These awards testify to the excellence and perfection that characterize the brand.
The company continued to diversify and perfect its products. In 1880, Vitry 's range of surgical instruments was presented and awarded a prize at the Melbourne World's Fair. This success established the company's reputation and paved the way for innovations that would mark the following century.
1907 marked a major breakthrough with the creation of the disposable razor. This revolutionary product transformed the shaving experience and positioned Vitry as a key player in the world of skincare accessories.
In 1954, the company entered pharmacies with a range dedicated to hand and foot care, featuring manicure and pedicure tools of unrivalled quality. As early as 1955, Vitry broke new ground again with the launch of the first cutlery display in pharmacies, giving consumers easy access to professional instruments directly at their usual point of sale.
Innovation is at the heart of Vitry's strategy. In 1986, the brand was awarded the "Oscar de la PLV", in recognition of its excellence in the presentation and enhancement of its products at the point of sale.
In 1995, the Vitry factory, still located in Nogent, still occupies the historic monastery, symbolizing the longevity and transmission of a unique know-how. The brand continues to reinvent itself and, in 2005, diversifies its offer by launching a complete line of nail care products to complement its accessories.
That same year, it acquired the iconic Longcils Boncza brand, a specialist in eye make-up since 1950. The famous Cake Mascara, originally designed for classic film actresses, is still popular today thanks to its exclusive formula. This acquisition enabled Vitry to establish itself as a major player in professional make-up.
In 2006, the company opened its workshops in Nantes, reinforcing its industrial footprint and its commitment to French production.
Vitry sets itself apart with a varied offering that meets the needs of the most demanding consumers. Its products are designed with the highest standards of quality and attention to detail.
With its rich history, artisanal expertise and constant commitment to innovation, Vitry continues to accompany consumers in their skincare and beauty rituals. The brand is a sure bet, combining quality, precision and durability.
