The history of Nuxe is closely linked to that ofAliza Jabès, a visionary entrepreneur who transformed a small Parisian formulation laboratory into a major player in natural cosmetics. In the 90s, inspired by the botanical wealth and benefits of plants, she set herself a challenge: to combine nature and efficacy, science and sensoriality, while respecting the most demanding standards of French pharmacy.
Its first major innovation? Huile Prodigieuse®, a sensory revolution in plant oils, with an inimitable dry feel and an immediatesublimating effect on face, body and hair. This iconic product is now the number 1 oil in French pharmacies. This dazzling success was only the first milestone in a success story marked by addictive skin care textures and ultra-performing formulas.
Since that first success, Nuxe has enriched its skincare portfolio by developing new ranges adapted to every need. The brand has established itself as a forerunner by integrating innovative formulas, designed with powerful natural active ingredients and enveloping textures, which transform every beauty ritual into a unique sensorial experience.
Nuxe is much more than a skincare brand. It's a commitment to authentic beauty that respects the environment. Thanks to its integrated Research & Development laboratory, the brand develops uncompromising formulas, combining powerful natural active ingredients, unique sensorial textures and optimal tolerance.
Each Nuxe skincare product is an invitation to the pleasure of the senses, offering an incomparable olfactory and tactile experience, while guaranteeing dermatologically tested efficacy. The brand stands out for its commitment to formulas that respect the skin and the environment, ensuring cosmetics that are both effective and responsible.
Nuxe 's commitment goes far beyond cosmetics. Aware of its impact on the planet, the brand is developing concrete initiatives in favor of biodiversity and sustainable development:
Nuxe is also involved in reforestation and wildlife conservation initiatives, with specific programs to offset its carbon footprint. Its ethical commitment also extends to working conditions and fair trade practices with its partners.
Nuxe offers an array of expert ranges, adapted to the needs of all skin types and desires.
With Nuxe, every treatment becomes a true ritual of pleasure. Its highly sensorial formulas combine pleasure and performance, for visible, long-lasting results.
Nuxe also stands out for its constant innovation and ability to anticipate trends, while remaining true to its fundamental values. Its holistic approach to beauty enables us to offer a complete experience, where each treatment is designed to meet the specific needs of each skin type.