The adventure of what was to become one of the key players in the food supplement sector in France and abroad began in 1975. The founder was Yves Ponroy, biologist, nutritionist and Doctor of Science. His idea? To shake up conventional approaches to health, and propose a more human, more global vision , more respectful of the body. He founded the Institut de Recherche Biologique, a veritable laboratory of ideas in the service of preventive and natural health. In the same year, he launched the Yves Ponroy laboratories, with the aim of offering simple, effective formulas based on the plant world.
A few years later, in 1992, Nutrisanté laboratories were born, with a very specific mission: to act directly on nutritional deficiencies, those small, silent imbalances that affect our well-being without necessarily manifesting themselves immediately. Nutrisanté quickly made a name for itself with its scientific rigor, its demand for quality and its focus on formulas based on natural active ingredients with documented benefits. The company became a pillar of the sector, thanks in particular to innovative and highly acclaimed ranges such as Manhaé, Ultrabiotique and Force G.
At the same time, Vitarmonyl Laboratories completed the ecosystem. Their ambition? To give everyone access to quality dietary supplements, whatever their budget or place of residence. Thanks to a strategy based on wide distribution, particularly in supermarkets, Vitarmonyl has established itself as the benchmark for those seeking simple, effective and economical health solutions.
A strategic turning point was reached when the Ponroy Group decided to set up in Montaigu, in the Vendée region. This location enabled research, development, production and distribution activities to be grouped together on a single site. This integrated model offers total control of the production chain, from the selection of raw materials to the final product. The result: exemplary traceability, enhanced responsiveness and some of the highest quality standards in the sector.
It was against this backdrop that Vitavea, the umbrella brand for the Yves Ponroy, Nutrisanté and Vitarmonyl laboratories, was born. Vitavea's objective is clear: to become the leading omnichannel brand of natural, safe, effective and affordable food supplements. The name Vitavea reflects this dual ambition: "vita" for life and "vea" as a path to well-being. Today, Vitavea is synonymous with proactive health, well-thought-out formulas and solutions tailored to each individual.
And the story doesn't end there. Building on its success in France, the brand turned its attention to international markets. It is now present in over 60 countries, sells 45,000 products every day, and has subsidiaries in Italy, Canada and Belgium, while developing solid partnerships in China and elsewhere. This international presence testifies to the relevance of our business model: natural, French, rigorous and exportable health care.
Naturality, quality, accessibility: these three words are not slogans, but concrete commitments at Vitavea. It all starts with the naturalness of our formulas. The brand meticulously selects its plants and active ingredients, focusing on their complementarity, origin and proven efficacy. Whenever possible, raw materials are certified ORGANIC, sourced locally, and capsules are 100% plant-based. No nanoparticles, no superfluous additives: just the essentials for your health. Packaging is also responsibly thought out, with eco-designed packs that reduce environmental impact.
As for quality, our products are designed entirely in France, at our Montaigu laboratory. The teams - made up of scientists, pharmacists, engineers and health experts - develop formulas that respect the body's physiological needs. Each stage, from sourcing to marketing, is subject to strict controls. This guarantees effective, safe and well-tolerated supplements, suitable for regular use in complete confidence.
Finally,accessibility is at the heart of the Vitavea model. Because taking care of yourself shouldn't be a luxury, the brand offers fair prices, with multi-channel distribution: in pharmacies, drugstores, supermarkets, e-commerce sites, mail order... Each product is designed to meet a precise need (slimming, sleep, immunity, digestion...) with a clear positioning so that users can make their choice quickly, without making a mistake.
Vitavea Nutrisanté's strength lies in its ability to offer a diversified and targeted range of products, based on the problems encountered by consumers on a daily basis. Here are the four strategic ranges that make up the brand's DNA:
Each range is made up of a variety of formulas(capsules, tablets, drinking solutions, sticks, etc.), easy to integrate into a health routine. The products are classified by promise, with easy-to-read packaging, so that everyone can quickly find the right supplement at the right time.
With Vitavea Nutrisanté, taking care of yourself becomes a simple, informed and accessible reflex. Whether you're looking for a solution to help you sleep better, manage stress, get through menopause, boost your immune defenses or enhance your skin and hair, you'll find the right answer to your needs. And above all, you'll find it in the right place, at the right price, with a guarantee of quality and effectiveness.
Vitavea is the promise of gentler health, of support at every moment, with products designed to make your life easier without ever sacrificing scientific rigor. It's also a committed brand, linking nature, innovation and the consumer, without detours or unnecessary jargon.
Because it's not enough to want to feel better. You have to be able to do it easily. And that's where Vitavea makes all the difference.
