Welcome to the world of Avril: organic, natural and committed cosmetics

Avril, the emblematic brand of organic cosmetics, invites you to discover a new way of taking care of yourself while respecting the environment. Founded in 2012, this French company's mission is to make natural beauty accessible to all. With certified organic formulations, affordable prices and an eco-responsible approach, Avril is committed on all fronts to meeting the expectations of consumers concerned about their health and the planet.

The brand's vision is clear: "Less is more". This mantra guides every step, from product design to distribution. Thanks to carefully selected ingredients, minimal packaging and sustainable manufacturing processes, Avril is part of a global approach to respect for the environment. Let's discover together the history, values and product ranges that make Avril an essential reference in ethical cosmetics.

Avril's history and values: a sustainable and responsible commitment

In 2012, Alexis Dhellemmes identified a fundamental need: to democratize organic cosmetics. At the time, organic products were often perceived as expensive and difficult to access. By eliminating superfluous costs such as marketing and unnecessary packaging, Avril offered an alternative: high-quality organic cosmetics accessible to all. The first products were sold exclusively online, but word-of-mouth quickly propelled the brand into organic stores, pharmacies and beauty salons.

Avril places ecology at the heart of its mission. Reducing waste is a priority: eliminating over-packaging, using recycled and recyclable materials, and developing solid or refillable products. By manufacturing the majority of its products in France, Avril also reduces the impact of transport, thereby limiting CO2 emissions.

Since 2019, the brand has taken even more ambitious measures, such as planting 43,412 trees and producing 240,000 kWh of green energy per year. These initiatives testify to Avril's constant desire to minimize its ecological footprint while offering high-performance products that are a pleasure to use.

People are at the heart of the company. Avril adopts a "liberated" organizational model, offering its employees autonomy and decision-making power. This approach fosters a caring and collaborative work environment, where every employee can contribute to the brand's shared mission. Consumers, too, play a key role: their feedback and suggestions are integrated to improve ranges and practices.

Avril is constantly innovating to offer eco-responsible alternatives. Solid products (shampoos, deodorants, soaps), refillable packaging and reusable accessories (make-up remover squares, toothbrushes) are an integral part of the range. These products meet everyday needs while encouraging more responsible consumption.

By joining the 1% for the Planet collective in 2023, Avril has strengthened its environmental commitment. The brand donates 1% of its sales to associations such as Coral Guardian and Terre de Liens. These donations support reforestation, ocean protection and agricultural transition projects, reinforcing the positive impact of its customers' purchases.

Avril proves that it is possible to combine quality, accessibility and responsibility. By offering products that are simple, effective and respectful of the environment, the brand has positioned itself as a key player in the ecological transition in the beauty sector. Every product purchased is a contribution to a more sustainable and harmonious future. So, are you ready to embark on the Avril adventure?

Avril's product ranges: a complete and varied offer

Avril offers a wide range of products to suit every need, while respecting its values of transparency and simplicity. Each product is designed to offer maximum benefits while limiting its impact on the planet.

Make-up: reveal your beauty naturally

Complexion: A range of organic foundations, powders and correctors for a luminous, even complexion. Enriched with natural ingredients, these products moisturize and protect the skin while providing impeccable coverage.
Eyes: Mascaras, pencils and eyeshadows formulated without parabens or synthetic colorants. Ideal solutions to enhance your eyes in complete safety.
Lips: Moisturizing balms and lipsticks in a variety of shades, perfect for nourishing and beautifying your lips every day.
Nails: Nail polishes enriched with bio-sourced ingredients for long-lasting, vibrant color.
Make-up palettes: Versatile options for creating a variety of looks, from the most natural to the most sophisticated.
Brushes: Durable, eco-friendly accessories for precise, even application.
Cleansers: Gentle solutions to cleanse the skin without damaging it, accompanied by reusable accessories to limit waste.

Facial care: a ritual for every skin type

Creams and serums: Organic formulas adapted to dry, oily or combination skin, to moisturize, soothe or revitalize.
Masks: Enriched with clay or plant extracts, they purify, nourish or deeply regenerate the skin.
Cleansers: Gels, foams or gentle soaps to eliminate impurities while respecting the skin's natural balance.
Facial accessories: Washable make-up remover squares, natural sponges... Tools designed for an ecological beauty routine.

Shower and body care: combining pleasure and sustainability

Lotions and oils: Moisturizing products for soft, nourished skin all day long.
Solid soaps and shower gels: Organic formulas that respect your skin and the environment.
Deodorants: Natural, effective alternatives without aluminum salts.
Toothpastes: Gentle options for healthy teeth and a radiant smile.
Accessories: Exfoliating gloves and other reusable tools to enhance your body routine.

Hair care: Enhance your hair

Shampoos and conditioners: Available in solid or liquid versions, they gently cleanse while respecting the hair fiber.
Treatments and masks: Rich formulas to nourish and repair damaged or dry hair.
Styling products: Natural solutions for structuring and disciplining your style.
Accessories: Brushes and combs designed with eco-responsible materials.

A complete range for men

Avril also responds to the specific needs of men with adapted products:

Shaving: Solid cleansers and soothing balms for soft, protected skin.
Face care: Cleansers and moisturizers designed for men's skin.
Body hygiene: Shower gels, deodorants and toothpastes for a simple, effective daily routine.
Accessories: brushes and practical tools for long-lasting use.

Baby care: gentleness and safety first

For the little ones, Avril offers products designed with the gentlest, most natural ingredients, guaranteeing optimum protection for sensitive skin.