Les Tendances d'Emma

Emma's trends for a zero waste planet

The Les Tendances d'Emma brand offers washable products , usually disposable. All Les Tendances d'Emma products are made in France . Nowadays, we pay more and more attention to our environment, which is why since 2009 the brand has been trying to integrate ecology into everyday life. The Wonder Maman who created the brand was looking for practical solutions to reduce her waste when her second child arrived. To do this, she questioned our way of life and the production of cotton, which is a plague on the planet. Cotton production represents only 2.4% of cultivated areas in the world, but 25% of pesticides used. To produce 1 kg of cotton, up to 29000L of water is needed, which is equivalent to 145 full bathtubs. Farmers use dozens of chemical treatments each year to make the fields profitable. This has an impact on all the species living around these agricultural lands. Emma's goal is to replace six years of disposable products with a ready-to-use kit (make-up removing cottons, baby wipes and paper towels, etc.). Three ranges and a single principle: practicality in the service of ecology !

Commitments for the planet

• Optimized packaging, since 2016 the Tendances d'Emma have replaced their traditional tape with a fully recyclable ecological tape to seal the packages. If your packaging is closed using traditional tape, take the time to remove it before throwing your box in the appropriate bin, because it is not recyclable. The brand is working with its team to offer zero scotch and zero glue cartons with recycled cartons.
• Solidarity collaborations, at Les Tendances d'Emma, solidarity actions for the benefit of associations are very important. Here are some associations, Imagine for Margo to support the fight against childhood cancer, Zero Waste as part of Green Friday, the Association des Bonnes Fées for women with cancer and poor mothers ...

Thanks to their commitment and their work, the brand has stood out, and for this it has received lots of prizes, here are a few: The bronze organic innovation trophy at the Natexpo trade fair in 2015 for Clair et Net which thanks to its fabric ecological allows ultra-efficient cleaning of windows and screens. Two Social Beauty Awards in 2018: the award for the brand most committed to the environment as well as the community award to reward the Kit Layering, the product that has had the most success with the community of influencers .

The different products and how to use them

All the products have a minimum of 300 uses, some can go up to 600. This saves around € 250. This mode of consumption is more economical and more convenient for you to choose your products:

• The Eco Belle we find in this range of products the washable make-up removing squares as well as the washable make-up removing gloves to gently cleanse the face, hair towels… Various products to take care of the skin while remaining environmentally friendly.
• The Eco cabbage to take care of baby's delicate skin, there are washable gloves and squares for changing as well as breast pads, etc.
• Eco Net for a cleaner and more responsible interior, there are hand towels, paper towels are full of other products.