It was in 2009 that Emmanuelle, aka Emma, created Les Tendances d'Emma, driven by a clear vision: to integrate ecology into everyday life, while simplifying the lives of users. With the arrival of her second child, she realized the considerable impact of disposable products, particularly baby wipes and make-up remover pads. So she decided to offer a sustainable and practical alternative to replace these products while respecting the environment.
Did you know that the production of one kilogram of cotton requires up to 29,000 liters of water, the equivalent of 145 full bathtubs? This alarming fact prompted Emma to take action to offer high-quality washable products. This is how the idea of ready-to-use zero-waste kits was born, replacing 6 years of disposable products with formidable effectiveness.
Les Tendances d'Emma doesn't just create reusable products; the brand has made respect for the environment a priority at every stage of its business. Since 2017, the brand has exclusively used tape- and glue-free packaging, significantly reducing its ecological footprint. All cardboard boxes are made from recycled materials, guaranteeing 100% recyclable packaging.
This refusal of greenwashing also translates into total transparency vis-à-vis consumers. The brand favors local, responsible solutions, such as its long-standing partnership with Fred, a supplier located close to its workshops.
Les Tendances d'Emma products are made entirely in France, but that's not all. Emma has chosen to go a step further by collaborating with detention centers for production, thus offering a reintegration opportunity to incarcerated people. This unique model reflects the values of inclusion, respect and solidarity that have guided the company since its creation.
By choosing Les Tendances d'Emma, you are supporting an initiative that gives meaning to every purchase. You're also participating in a societal project where the human element is at the heart of every action.
Since its creation, Les Tendances d'Emma has received numerous awards for its ecological and social commitment. Among the most notable awards are the Trophée de Bronze Innovation Bio at the Natexpo trade show in 2015 and the Social Beauty Awards in 2018 for its Layering Kit. These awards testify to the brand's ability to innovate while remaining true to its values.
The brand's products are not only environmentally friendly; they are also designed to be practical and economical. One washable kit is equivalent to 4,500 to 6,000 disposable products, for an average saving of €250 a year. What's more, these products are easy to integrate into your daily routine, without any extra effort. So why wait to join the zero waste movement?
Les Tendances d'Emma offers a complete range of products adapted to different needs. Each range is designed to combine simplicity, durability and effectiveness. Here's a detailed overview:
The baby range has been specially designed to respect the delicate, sensitive skin of toddlers.
Thanks to these products, every parent can contribute to reducing waste while offering their child high-quality care.
The Tendances d'Emma beauty range offers innovative solutions to replace disposable products in your daily routine:
These products offer a sustainable alternative to cotton pads and other disposable accessories, while caring for your skin and hair.
For a cleaner, greener home, the home range offers products designed to replace your everyday consumables:
With these solutions, transform your household into an eco-responsible process, while reducing your expenses.
Les Tendances d'Emma doesn't stop at creating washable products. The brand also offers practical accessories to optimize their use:
These accessories are the perfect complement to our baby, beauty and home ranges, offering you the ultimate zero-waste experience.
When you choose Les Tendances d'Emma, you're making a direct contribution to reducing plastic and textile waste. To date, the brand has helped avoid more than 7 billion disposable products, a reduction of 900 tons of waste per year. These results show that a change in consumption habits can have a significant impact on the environment.
Always at the forefront of innovation, Les Tendances d'Emma participates in major initiatives such as the Corporate Climate Convention. In 2023, the brand also integrated environmental health considerations to offer products that are even more respectful of the planet and its users.
With Les Tendances d'Emma, taking a step towards a more sustainable lifestyle has never been easier. Thanks to accessible, economical and environmentally-friendly solutions, the brand facilitates everyone's ecological transition. Every purchase is a committed act that contributes to a greener future. So, are you ready to be part of this adventure?
