Founded in 1996 under the impetus of Élisabeth Macé, Nat & Form embodies an innovative vision in the world of dietary supplements. With a clear mission: to democratize wellness solutions that are natural, accessible and respectful of the environment. Now run by his son, Bastien Pariaud, this Breton family business continues to grow while remaining true to its original values.
Nat & Form is headquartered in Ploemeur, near Lorient, in the heart of Brittany. This geographical choice is not insignificant: Brittany is a land of biodiversity and traditions, fertile ground for a company resolutely turned towards nature. This regional anchorage is reflected in the company's determination to make the most of local resources and to adopt a strong eco-responsible approach.
Since its creation, Nat & Form has distinguished itself by its ability to combine traditional know-how with technological innovation. The team, which today numbers over 80 employees, works daily to design products that meet the specific needs of consumers. Their ambition? To create effective and respectful health solutions, without compromising on quality or accessibility.
Nat & Form places eco-responsibility at the heart of its DNA. This fundamental value guides every stage of its manufacturing process, from the selection of raw materials to the design of packaging. Unlike many brands in the sector, Nat & Form has made the bold choice to internalize its entire production process. This means that capsules are manufactured, packaged and shipped directly from their workshops in Brittany. This total control of the production chain not only guarantees optimum traceability, but also considerably reduces environmental impact by eliminating intermediaries.
When it comes to packaging, Nat & Form is a pioneer. The brand has replaced traditional plastics with innovative materials such as corn starch, recycled cardboard and sugarcane residues. As a result, 99% of its products are now designed without plastic, a veritable revolution in the dietary supplements industry.
At the same time, the brand makes a point of offering products at fair prices, accessible to all. How is this possible? By limiting costly communication campaigns and optimizing every stage of production. So, when you choose Nat & Form, you're supporting a company that values both quality and ethics, without increasing the consumer's bill.
From the outset, Nat & Form has constantly innovated to offer products adapted to the changing needs of consumers. Research and development (R&D) is a central pillar of the company. Each product is carefully formulated from rigorously selected ingredients. The brand favors active ingredients that are patented or supported by clinical studies to guarantee optimal efficacy.
Innovation doesn't stop at formulation. Nat & Form also reinvents the pleasure of consuming dietary supplements. With its range of fruity-flavored gummies and wellness herbal teas, the brand proves that it is possible to combine effectiveness and pleasure. These fun, accessible solutions appeal to adults and children alike, offering a practical alternative to conventional forms of supplements.
Finally, Nat & Form stands out for its ability to anticipate market trends. The brand is constantly exploring new areas, such as CBD, to meet specific expectations in terms of relaxation and overall well-being. Each product launch is an opportunity to push back the boundaries of innovation, while remaining true to the company's core values.
Despite its expansion, Nat & Form has retained the family spirit that characterizes its origins. The team, made up of 80 dedicated employees, shares a common ambition: to improve the health and well-being of its customers while respecting the planet. This human dimension is a major strength of the brand, which favors a local approach, both with its consumers and its partner pharmacists.
The vision of Bastien Pariaud, the company's current CEO, is in line with the values established by his mother. He places people at the heart of every decision, while seeking to modernize processes and broaden the brand's horizons. In parallel, Nat & Form also supports other brands in the development of their own ranges, thanks to its expertise in white-label manufacturing. This diversification testifies to the company's solidity and reliability in the marketplace.
Opting for Nat & Form is much more than a simple purchase. It means supporting a company that has made the bold choice to reconcile innovation, ethics and accessibility. Whether it's to meet a specific health need or to adopt a more environmentally-friendly consumption pattern, Nat & Form is a partner you can trust. The Breton brand embodies a perfect balance between quality, sustainability and human commitment, making it a key player in the dietary supplements market.
With a rich and diversified range, Nat & Form offers solutions to suit every need. Here's a detailed overview of the ranges available:
