A story written in the sun: The origin of Mimitika
It all began in the summer of 2014, when Audrey, a sun-loving, beach-going enthusiast, discovered a disturbing reality. An article she was reading while sunbathing explained that skin cancer was one of the fastest-growing cancers in Europe, affecting 1 in 6 Europeans during their lifetime. The solution to reducing this risk was simple: effective sun protection. Yet no one around her seemed convinced by sun creams. Too greasy, too sticky, leaving unsightly white marks, they were not appreciated.
Audrey had a revelation: why not make sun creams as pleasant to use as high-end cosmetics? Drawing on her marketing experience at Chanel, she took the bold step of leaving her job to found a revolutionary brand dedicated to sun protection. Thus was born Mimitika, with a clear mission: to offer suncare products that protect effectively while being a pleasure to apply.
Mimitika is more than just a brand of sun creams: it's a declaration of love for the sun and an invitation to enjoy its benefits without fear.
Strong values at the heart of every product
Mimitika is much more than skin care products. It's a brand guided by deep-rooted values that place people and the planet at the heart of its concerns. From the outset, the brand has stood out for its commitment to local, sustainable and responsible production.
- A 100% French commitment: Based in Bordeaux, Mimitika values local know-how. All its products are made in France, in carefully selected workshops, and the majority of components come from French suppliers. Even the packaging is designed to reduce its environmental impact: the cases are made from FSC-certified paper from ecologically managed forests. This approach encourages short supply chains and limits the carbon footprint of each product.
- Genuine respect for the environment: While many brands claim "zero impact" on the oceans, Mimitika takes an honest and transparent approach. The brand uses neither oxybenzone nor octocrylene, two chemical filters known for their harmful impact on the seabed. However, it recognizes that the debate on the environmental compatibility of sunscreens is complex, and that no product today can guarantee zero impact on marine biodiversity. With Mimitika, sun protection becomes a conscious choice: a way to protect your skin while limiting your impact on the planet.
- Cruelty free and vegan: All Mimitika products are not tested on animals and are 100% vegan, meeting the expectations of ethically-conscious consumers.
Formulations designed for pleasure and effectiveness
Mimitika transforms the experience of sun protection into a true moment of well-being. Far from conventional creams often considered unpleasant, the brand's products are distinguished by their light, airy textures, which quickly penetrate the skin without leaving greasy residues or white marks.
- Pleasant products for all skin types: At Mimitika, product formulation is a real science. Each cream is designed to offer optimum protection against UVA and UVB rays, while respecting even the most sensitive skin. The ingredients are carefully selected to guarantee a unique sensorial experience: the creams are easy to apply, quickly absorbed and provide an immediate sensation of comfort.
- Protection that goes beyond UV: Mimitika suncare products don't just protect against the sun. They also act as genuine cosmetic treatments. Enriched with moisturizing and soothing ingredients, they deeply nourish the skin and help it maintain its radiance, even after prolonged exposure to the sun.
- Protection designed to last: each formula is tested in real-life conditions, notably on the sunny beaches of south-west France. This guarantees products that keep their promises, even during outdoor or beach activities.
Whether you're a tanning enthusiast or simply looking for effective sun protection, Mimitika is for everyone. The brand's products are designed to suit every skin type, every lifestyle and every specific need. Don't like wearing sun cream? Mimitika was designed to change that.
Mimitika ranges: a response to every need
To meet the expectations of all consumers, Mimitika offers a diversified range of products, adapted to every moment and every use.
- Sun protection: Mimitika sun creams offer an effective barrier against UVA and UVB rays, and are available in several protection levels (SPF 30 and SPF 50). Their light, non-greasy texture makes them pleasant to apply every day.
- Babytika: A range specially developed for babies and young children. These products are hypoallergenic, gentle and dermatologically tested to guarantee optimum protection for sensitive skin.
- Self-tanners: For those who want a tanned complexion without exposure to the sun, Mimitika self-tanners offer an ideal solution. Their easy application guarantees an even, gradual tan without streaks or unpleasant odors.
- Sun serums: These multifunctional products combine the benefits of a moisturizing serum with effective sun protection. They can be easily integrated into a beauty routine and are ideal for daily use.
WithMimitika, you can enjoy the benefits of the sun without compromise. The brand combines innovation, ethical commitment and pleasure of use to offer unique suncare products. Do you want to protect your skin while respecting the environment? Are you looking for a sun cream that's pleasant and easy to apply? Mimitika is the answer.
With its strong values, advanced formulations and responsible production, Mimitika has established itself as an essential reference in the world of sun protection.
