It was in his kitchen in 1937 thatAlfred Woelbing created a veritable revolution in lip care: the first Carmex® balm. Designed to relieve chapped lips, this balm, presented in a simple glass jar, quickly became the essential ally for damaged lips. Alfred began by going door-to-door to pharmacies to promote his creation. Thanks to word-of-mouth and the proven efficacy of his product, the little Carmex® jars conquered the hearts of users.
Such was their success that the family kitchen soon became too small to meet the growing demand. In 1957, Alfred moved production to the Milwaukee suburb of Wauwatosa. What had begun as a home experiment turned into an industrial adventure. This period marked the first steps towards worldwide recognition and the establishment of a brand that would become iconic.
The 1980s marked a decisive turning point with the introduction of the first Carmex® tube, a practical, modern format that became a must-have for millions of consumers. This new packaging met the needs of a mobile clientele looking for practical, effective solutions to moisturize their lips all day long. Since then, the brand has maintained its leading position in moisturizing lip care, becoming a reference cited by pharmacy professionals, as indicated by a survey conducted by Pharmacy Times in 1999.
The development of Carmex® does not stop there. The brand continues to innovate, diversifying its product range and adapting its formulas to suit different types of consumer. This ability to adapt while remaining true to its roots helps reinforce its leadership status. In 2008, a major milestone was reached when American TV icon Oprah Winfrey revealed that over a billion Carmex® jars had been sold. This recognition helped propel the brand onto the international stage, increasing its visibility and reinforcing its image of quality and trust.
In 2012, Carmex® moved into France, marking a further step in its global expansion. The brand is now present in 27 countries and continues to conquer new markets. With a global presence and a loyal customer base, Carmex® has become synonymous with efficiency and innovation.
From the outset, Carmex® has remained true to its founding values: effectiveness, quality and continuous innovation. Each product is formulated with ingredients selected for their beneficial properties. These include beeswax, known for its protective virtues, cocoa butter for deep moisturizing, and camphor and menthol for a soothing and refreshing action.
The diversity of formats, from the classic jar to the practical stick, means that everyone can find the product that best suits their lifestyle. Carmex® doesn't just offer effective skin care; the brand also creates a unique sensorial experience. Every application is an invitation to comfort and well-being, thanks to formulas that intensely moisturize while providing an immediate sensation of freshness.
Over the decades, the brand has also demonstrated its commitment to sustainability and social responsibility. With the introduction of the Naturally range, Carmex® meets the expectations of consumers concerned about their environmental impact, by offering products made with 90% natural ingredients.
The evolution of Carmex® does not stop with its classic products. The brand is constantly innovating to meet the needs of modern consumers. Among its latest creations, the Naturally range is part of a respectful approach, with 90% ingredients of natural origin and gourmet flavors such as watermelon and red fruit. This innovation underlines Carmex®'s commitment to products that are both high-performance and environmentally-friendly.
At the same time, the brand remains attentive to changing needs. By diversifying its formats and perfecting its formulas, Carmex® ensures that every user finds a product to suit them. Whether you want to protect your lips from the sun's aggressions with SPF-enriched formulas, or intensely moisturize during the cold seasons, Carmex® offers solutions to suit every need.
Carmex® is not just a brand: it's a true story of passion and innovation. Thanks to its unique formulas and iconic products, it continues to moisturize, protect and enhance lips the world over. Remaining true to its values while looking to the future, Carmex® continues to reinvent lip care to offer ever more effective solutions tailored to the expectations of its consumers.
Undoubtedly the most legendary of Carmex lip balms, the classic pot is the very first Carmex treatment to see the light of day in 1937. Available in your bathroom, on your desk or by your bed, this iconic jar moisturizes your lips all day long, for a hydrating and plumping effect. Formulated with Beeswax, Cocoa Butter, Camphor and Menthol, its composition offers a refreshing and soothing action. This little yellow jar is also available in cherry fragrance.
Thanks to its practical format, Carmex's classic lip stick is your best friend for lip protection and beauty. With SPF 15 and a triple-action formula, it protects your lips from the sun while intensely nourishing them. In addition to its obvious effectiveness, this iconic lip care product gives you a unique sensation of warmth and freshness. In addition to the original classic, this lip stick comes in a strawberry fragrance, all available in our online pharmacy. Carmex strawberry lip stick has a fruity fragrance and an ultra-nourishing, protective formula.
A real bestseller in the USA, Carmex lip balm in a tube is rich in beeswax and cocoa butter. It creates a protective barrier on your lips while deeply moisturizing them. Your lips appear smoother and plumper. Apply generously directly with the rounded tip, or with a brush for more even application.
The latest addition to our list, Carmex Naturally lip balm, is formulated with 90% ingredients of natural origin. This lip care product is available in two fruity fragrances, watermelon and red berries, for a touch of indulgence.
