Les Secrets de Loly

Les Secrets de Loly: A Natural Revolution for Textured Hair

Les Secrets de Loly isn't just a brand. It's a human adventure, a dream come true. In 2009, Kelly, also known by the pseudonym Loly, decided to turn her passion for natural, homemade cosmetics into a real mission: to offer hair solutions adapted to the specific needs of textured hair, whether wavy, curly, frizzy or frizzy.

It all began in 2005, with the launch of her "Boucles et Cotons" blog and forum. Originally a playful project, it quickly became a must-read platform for a community of over 30,000 members, exchanging tips on natural hair care, homemade recipes and advice on how to embrace and magnify hair texture. This immersive experience enables Loly to understand the challenges faced by people with textured hair, while identifying a gap in the market: the lack of natural, effective products that respect hair health.

Motivated by this craze and growing demand, Kelly launched her entrepreneurial venture with just €1,500 in her pocket. At the age of 25, she founded Les Secrets de Loly, a brand based on natural formulations, ethical values and a deep respect for hair diversity. This project, born of a personal conviction, quickly became a benchmark in hair care for textured hair.

A Philosophy Based on Nature and Ethics

Les Secrets de Loly is based on a simple mission: to reveal the true beauty of textured hair with natural products, free from sulfates, silicones, alcohol, mineral oils and other harsh ingredients. Each product is designed with a rigorous scientific approach, combining powerful natural active ingredients with formulations that respect the environment and hair health.

By committing to labels such as ECOCERT COSMOS Natural, the brand guarantees transparent formulations that respect both the planet and consumer expectations. But the ethics of Secrets de Loly don't stop there. Loly is personally committed to raising awareness of the importance of protecting and promoting natural hair, by taking part in conferences, round tables and educational events. This approach, based on sharing and commitment, enables the brand to build a relationship of trust with its community.

A Complete and Innovative Range: Enhancing every texture

To meet the varied expectations of people with textured hair, Les Secrets de Loly offers a complete range of products, adapted to each curl type and specific hair needs. Here's a detailed overview of the different categories available:

• Shampoos: Designed to gently cleanse, Les Secrets de Loly shampoos remove impurities without aggressing the scalp. Thanks to natural ingredients such as apple protein andaloe vera, these products provide optimal hydration, while preparing hair for subsequent treatments.
• Conditioners: These detangling conditioners make styling easier and nourish hair deep down. Their creamy texture, combined with active ingredients such as shea butter andcoconut oil, leaves hair soft, silky and perfectly moisturized.
• Styling & Leave-in: Perfect for defining and enhancing curls, these products provide long-lasting hold while intensely moisturizing. Rich in plant proteins, they strengthen the hair fiber, leaving hair shiny and bouncy.
• Care: Repairing masks, serums and specific treatments, the Les Secrets de Loly care range targets specific problems such as dry ends, breakage and scalp irritation. These products are enriched with precious plant oils, for visible results from the very first applications.
• Children: Because the hair of the very young deserves special attention, Les Secrets de Loly offers a gentle, hypoallergenic range, formulated without allergens and with light fragrances.
• Fusion range: A premium collection combining high-performance active ingredients with luxurious textures, for hair that shines with vitality. This range embodies the brand's excellence in hair care.

Each product is designed to fit into a simple, effective hair routine, consisting of four key steps: cleansing, detangling, moisturizing and nourishing. This approach guarantees long-lasting results while simplifying the care of textured hair.

A Pioneering, Committed Brand

Since its creation, Les Secrets de Loly has set itself apart through an innovative communications strategy and strategic partnerships. Participation in events such as the Foire de Paris and the NATURAL HAIR ACADEMY helps reinforce the brand's reputation and create unique opportunities to meet its community.

At the same time, collaborations with well-known influencers such as La Petite Gaby, Flora Coquerel and Baby A Tout Prix have enabled the brand to reach a wider audience, while promoting authenticity and hair diversity. These partnerships, combined with hard-hitting media campaigns (including two TV spots in 2020 and 2022), have made Secrets de Loly a must-have brand for textured hair in France.

The efforts of Loly and her team have not gone unnoticed. Several of the brand's products have won awards at prestigious events, such as Perfect Clean, voted best shampoo in 2017, or Kurl Nectar, crowned best leave-in in 2018. These awards testify to the quality and constant innovation that characterize Les Secrets de Loly.

With campaigns like My Hair My Power, Les Secrets de Loly does more than just create products. The brand is committed to transforming the perception of textured hair, valuing diversity and giving a voice to those who celebrate their natural beauty. This commitment goes beyond borders, with an ambition to make textured hair visible and proudly embraced the world over.

With Les Secrets de Loly, you're doing much more than buying a hair product: you're joining a movement that values nature, diversity and authentic beauty. Thanks to natural, high-performance formulations, simple, effective routines, and a truly caring community, this brand embodies a new era in textured hair care.

Whether you have loose curls, tight frizz or frizzy hair, Les Secrets de Loly has a solution to suit your needs. Care for your hair with respectful products, to reveal all its natural shine, suppleness and strength.