Covermark's captivating story is intertwined with the extraordinary life of Lydia O'Leary, an American woman who turned adversity into opportunity. A victim of a flat angioma covering much of her face, Lydia showed remarkable resilience in overcoming the challenges she encountered. Initially oblivious to the unsightly appearance caused by her condition, she had a defining moment when she faced professional rejection from a major New York brand because of her appearance. This event marked the beginning of a new destiny for Lydia.
Amateur artist, Lydia drew on her creativity to develop a unique solution. She had the innovative idea of using pigments from her paint palette to cover the spots on her skin and thus hide them. However, she quickly realized that traditional paint products could be irritating and potentially harmful to the skin. Together with a chemist, she set out to create a special lotion. This lotion, formulated with zinc oxide and glycerin to ensure a hypoallergenic nature, was to become the cornerstone of the Covermark brand.
Despite initial reluctance from the patent commission, Lydia persevered and presented the exceptional qualities of her invention herself. His determination was rewarded when the lotion finally got the much hoped-for sesame for its marketing. Thus in 1932, the Covermark brand was officially registered, marking the beginning of an extraordinary adventure.
Covermark's beginnings were marked by a focus on the American market. However, the brand was not content with its initial success and continued to innovate and perfect its formula over the years. She has developed a variety of products ranging from sticks to makeup removers and finishing powders. It was not until the 1960s that Covermark took off beyond American borders to conquer international markets, with an enthusiastic reception in Japan in particular.
Covermark's reputation has been built on its commitment to innovation and quality. The brand has become an indisputable reference in corrective makeup and has offered a range of popular products, including the Leg Magic body foundation. Distributed by Moulin Royal Cosmetics and NeoStrata , Covermark has cemented its place in the beauty industry with high quality products and a self-confidence centered approach.
Much more than just a make-up brand, Covermark has a profound mission: to restore self-confidence. The brand understands that many people live with skin conditions or imperfections that can affect their self-esteem. That's why Covermark offers innovative solutions to camouflage these imperfections and make people feel good about themselves again.
Beauty professionals and practitioners recognize the importance of Covermark in the medical and aesthetic field. As a complement to medical treatments, the brand's products offer a practical and effective solution to help patients feel more comfortable in their own skin. By offering a holistic approach that takes into account not only the physical, but also the emotional aspects, Covermark helps to improve the quality of life and self-confidence of many people around the world.
With over eighty years of experience and an unwavering commitment to innovation, quality and self-confidence, Covermark continues to be a vital pillar of the beauty industry, helping individuals around the world to embrace their natural beauty and feel confident and fulfilled again.
The Covermark product line embodies the brand's ongoing commitment to quality and self-confidence. Among the iconic products, the Covermark Classic Foundation Fond de Teint offers flawless coverage for the face. Its innovative formula is designed to effectively conceal skin imperfections such as acne, scars, vitiligo and spots. For dark circles and fine lines, the Covermark Concealer Stick is an ally of choice. Its water-resistant formula enriched with vitamins A and E provides perfect coverage while fighting the signs of aging.
For an even and luminous complexion, Covermark Face Magic Foundation is ideal. It provides natural coverage that hides imperfections while letting the skin breathe. To set makeup beautifully, Covermark Finishing Powder Neutral Loose Powder is an essential step. This lightweight powder absorbs excess oil and prevents makeup from hardening, while maintaining a smooth, matte finish.
Finally, for the legs and body, the Covermark Leg Magic Fluid Foundation and the Covermark Leg Magic Foundation for the Body are must-haves. These products have been specially designed to effectively camouflage skin imperfections such as birthmarks, angiomas and varicose veins. Their waterproof formula resists water, showers and swimming pools, guaranteeing perfect camouflage for 24 hours. In addition, they offer SPF protection to protect the skin from the UV rays of the sun.
With every product, Covermark strives to create solutions that not only camouflage imperfections, but also promote self-confidence. Each application becomes a step towards renewed self-esteem, allowing individuals to feel comfortable in their own skin and ready to face the world with confidence.
