Covermark's compelling story is closely linked to the extraordinary life of Lydia O'Leary, an American woman who turned adversity into opportunity. The victim of a planar angioma covering a large part of her face, Lydia showed remarkable resilience in overcoming the challenges she faced. Initially indifferent to the unsightliness caused by her condition, her defining moment came when she faced professional rejection from a major New York retailer because of her appearance. This event marked the beginning of a new destiny for Lydia.
An amateur artist, Lydia drew on her creativity to develop a unique solution. She came up with the innovative idea of using pigments from her paint palette to cover the stains on her skin, thus masking them. However, she soon realized that traditional paint products could be irritating and potentially harmful to the skin. Working with a chemist, she set about creating a special lotion. This lotion, formulated with zinc oxide and glycerine to ensure a hypoallergenic nature, was to become the cornerstone of the Covermark brand.
Despite initial reluctance on the part of the patent commission, Lydia persevered and presented the exceptional qualities of her invention herself. Her determination was rewarded when the lotion finally obtained the long-awaited sesame for commercialization. And so, in 1932, the Covermark trademark was officially registered, marking the start of an extraordinary adventure.
Covermark's beginnings were marked by a focus on the American market. However, the brand was not content with its initial success, and continued to innovate and perfect its formula over the years. It developed a variety of products ranging from sticks to make-up removers and finishing powders. It wasn't until the 1960s that Covermark took off beyond American borders to conquer international markets, including an enthusiastic reception in Japan.
Covermark's reputation has been built on its commitment to innovation and quality. The brand has become an undisputed benchmark in corrective make-up, offering a range of popular products including Leg Magic body foundation. Distributed by Moulin Royal Cosmetics and NeoStrata, Covermark has consolidated its place in the beauty industry with high-quality products and an approach focused on self-confidence.
Much more than just a make-up brand, Covermark has a profound mission: to restore self-confidence. The brand understands that many people live with skin conditions or imperfections that can affect their self-esteem. That's why Covermark offers innovative solutions to camouflage these imperfections and enable individuals to feel good about themselves again.
Beauty professionals and practitioners alike recognize the importance of Covermark in the medical and aesthetic field. Complementing medical treatments, the brand's products offer a practical and effective solution to help patients feel more comfortable in their own skin. By offering a holistic approach that takes into account not only the physical, but also the emotional aspects, Covermark is helping to improve the quality of life and self-confidence of many people around the world.
With over eighty years of experience and an unwavering commitment to innovation, quality and self-confidence, Covermark continues to be a vital pillar of the beauty industry, helping individuals around the world to embrace their natural beauty and feel confident and fulfilled once again.
The Covermark product range embodies the brand's ongoing commitment to quality and self-confidence. Among the iconic products, Covermark Classic Foundation offers impeccable coverage for the face. Its innovative formula is designed to effectively conceal skin imperfections such as acne, scars, vitiligo and blemishes. For dark circles and fine lines, Covermark Concealer Stick is the ally of choice. Its water-resistant formula, enriched with vitamins A and E, provides perfect coverage while fighting the signs of aging.
For an even, luminous complexion, Covermark Face Magic Foundation is ideal. It provides natural coverage that conceals imperfections while letting the skin breathe. To set make-up beautifully, Covermark Finishing Powder Neutral Loose Powder is an essential step. This lightweight powder absorbs excess sebum and prevents make-up from hardening, while maintaining a smooth, matte finish.
Finally, for legs and body, Covermark Leg Magic Fluide Fond de Teint and Covermark Leg Magic Fond de Teint pour le Corps are must-haves. These products have been specially designed to effectively camouflage skin imperfections such as birthmarks, angiomas and varicose veins. Their waterproof formula resists water, shower and pool, guaranteeing perfect camouflage for 24 hours. What's more, they offer SPF protection to keep the skin safe from the sun's UV rays.
With each product, Covermark strives to create solutions that not only camouflage imperfections, but also promote self-confidence. Each application becomes a step towards renewed self-esteem, enabling individuals to feel comfortable in their own skin and ready to face the world with confidence.
