Phyto

PHYTO: A pioneering brand in plant-based hair care

PHYTO is the story of a vision: that of Patrick Alès, a passionate hairdresser who combined science, nature and innovation to create revolutionary hair care products. It all began in the 60s, when he discovered the extraordinary power of plants while styling the hair of the world's greatest celebrities. Convinced that nature could offer effective and respectful hair care solutions, he decided to develop formulas ultra-concentrated in active plant ingredients.

In a world where the cosmetics industry relies essentially on chemical components, PHYTO sets itself apart by choosing to make the most of nature's riches. By replacing water, a neutral ingredient in most hair care products, with highly concentrated plant decoctions, the brand ensures that each product delivers optimal efficacy without compromise. As a result, hair benefits from deep care that respects its nature and guarantees strength, suppleness and shine.

But PHYTO's strength also lies in its rigorous scientific approach. From the outset, the brand has surrounded itself with experts in dermatology, botany and pharmacology to study in depth the properties of plants and their benefits for the hair fiber. This research, carried out in collaboration with prestigious institutions such as the CNRS and INSERM, has enabled us to demonstrate the effectiveness of PHYTO skincare products and develop ever more effective formulas.

Thanks to this alliance between the power of plants and scientific expertise, PHYTO has become a benchmark in hair care. Its products, formulated with concentrated botanical active ingredients, respond to all hair problems: damaged hair, sensitive scalps, loss of density, frizz or even weakened color. Today, PHYTO continues to push back the limits of innovation to offer effective care products that respect both hair and the environment.

PHYTO's commitment: Nature, Science and Performance

Since its creation, PHYTO has placed nature at the heart of its formulation process. Each product is designed using unique know-how combining botany, research and high performance. Our aim? To offer hair care products that sublimate hair without compromising its health or that of the environment.

• An eco-responsible approach: PHYTO favors the use of plant extracts from sustainable agriculture, thus reducing its environmental impact.
• Formulas concentrated in active ingredients: unlike conventional products, which contain mainly water, PHYTO skincare products are enriched with plant decoctions, maximizing their effectiveness while reducing the dilution of active ingredients.
• Silicone-free, sulfate-free, paraben-free: Far from conventional formulas saturated with synthetic ingredients, PHYTO relies on ingredients of natural origin to respect the hair fiber.
• Advanced scientific expertise: Each product is clinically tested by experts to guarantee proven efficacy and optimal tolerance.

A complete range for every hair type

Thanks to decades of research and innovation, PHYTO offers a wide range of hair care products to meet all hair care needs. Each formula is designed to deliver visible, long-lasting results, while respecting the hair's very nature.

• REPAIR: This range is specially formulated to regenerate and strengthen the hair fiber. Hair damaged by external aggressions regains strength, elasticity and vitality.
• NUTRITION: Designed for dry to very dry hair, this routine provides deep nourishment without weighing hair down. Thanks to selected plant oils, it helps restore hair's suppleness and softness.
• GENTLE: Designed for frequent use, this range perfectly respects the scalp and lengths, providing gentle cleansing and light moisturizing for the whole family.
• CURLS: An ideal solution for curly, frizzy and frizzy hair. It helps define curls, add shine and eliminate frizz for up to 72 hours.
• COLOR: To preserve the shine of colored and highlighted hair, this range protects the hair fiber and prolongs color intensity, while maintaining brilliant shine.
• BLOND: A routine specifically designed to enhance natural or color-treated blond hair, providing softness, shine and a natural luminous effect.
• VOLUME: This range boosts fine hair by giving it more density and lightness, without weighing it down. Ideal for flat hair lacking tone.
• VIOLET: Perfect for neutralizing unwanted yellow highlights in bleached blond, gray or white hair, while providing nourishing care.
• SCALP SOLUTION: Targeted care for in-depth treatment of dandruff, itching or excess sebum. They provide an immediate sensation of freshness and soothing.
• PHYTOSPECIFIC: An expert range specially designed to sublimate and maintain curly and textured hair, providing optimal hydration and definition.
• PHYTOLAQUE: A lacquer based on botanical ingredients that offers adjustable hold while preserving hair health.
• PHYTODEFRISANT: An anti-frizz treatment that durably tames and disciplines unruly, unmanageable hair.
• PHYTOCYANE : This range strengthens the scalp and combats hair loss, while stimulating hair growth.

Why choose PHYTO?

• Unrivalled botanical expertise: For over 50 years, PHYTO has been drawing on nature's best active ingredients to enhance every hair type.
• A cutting-edge scientific approach: Developed in partnership with renowned research laboratories, the brand combines science and nature to guarantee highly effective care.
• High-performance formulas: By replacing water with plant decoctions, each care product is a concentrate of natural active ingredients offering visible results from the very first application.
• Uncompromising compositions: PHYTO favors silicone-, paraben- and sulfate-free formulas, guaranteeing total respect for the hair fiber and scalp.

With PHYTO, you choose exceptional hair care, where every ingredient is selected to offer the very best of nature, while guaranteeing healthy, shiny hair that radiates vitality.