French pharmacy
0
French pharmacy
Beauty of Joseon: Tradition meets Innovation
Beauty of Joseon, a Korean skincare brand, is the fruit of a unique approach combining the beauty rituals of the Joseon dynasty with the latest scientific innovations. Founded by two pharmacists, Emma Jeong stands out not only for its pharmaceutical expertise, but also for its ability to capture emerging trends in the cosmetics market, notably through in-depth analysis of social networks and influencers.
The global craze for K-Beauty continues to grow, driven by skincare products renowned for their visible results and natural ingredients. Beauty of Joseon embodies this approach, combining ancestral tradition with modern efficiency to offer products that nourish, moisturize and illuminate the skin.
As pharmacists, the two founders have developed advanced expertise in analyzing consumer trends on social networks such as TikTok and Instagram. Thanks to a rigorous methodology for tracking influencers and online discussions, they are able to detect which products are driving consumer infatuation.
Their approach is simple but effective: constantly monitor new trends, identify promising products, and anticipate future bestsellers in the skincare field. This expertise enables them to remain at the forefront of the industry, offering skincare products that meet customers' expectations.
Despite their focus on marketing and emerging trends, Beauty of Joseon's founders never forget their roots as pharmacists. Their priority remains the quality and safety of the products they offer. Each product is rigorously tested to ensure that it meets the high standards of the pharmaceutical industry.
In this way, they add real value by selecting products that not only keep up with trends, but also respect scientific and regulatory criteria. This enables them to offer their customers effective, safe skincare products, incorporating natural active ingredients and modern formulations to meet the skin's needs.
Beauty of Joseon is particularly inspired by the beauty traditions of the Joseon dynasty, an emblematic period in Korean history. These ancestral rituals, centered on the use of natural ingredients such as ginseng, rice and other botanical extracts, are at the heart of the brand's philosophy.
These ingredients, known for their antioxidant, moisturizing and revitalizing properties, are at the service of modern skin, providing effective and luxurious solutions to skin problems such as dehydration, pigmentation spots or signs of aging.
With an elegant packaging design inspired by traditional Korean art, Beauty of Joseon offers much more than a simple skincare routine. It offers a true cultural experience, inviting every user to discover the timeless heritage of Korean beauty, while enjoying the benefits of contemporary cosmetic technologies.
Beauty of Joseon products are available in several ranges to meet the specific needs of every skin type. Here's an overview of the brand's must-have skincare products:
A gentle, moisturizing exfoliant formulated to gently remove dead skin cells. Thanks to its delicate action, it refines skin texture without aggressing it.
A luxurious cream that combines hydration, firmness and skin protection. Formulated with ginseng and honey, it nourishes the skin while providing antioxidant protection.
This cleansing oil dissolves impurities and make-up while leaving skin soothed and moisturized. Perfect for deep cleansing without irritating the skin.
A moisturizing, anti-aging essence designed to revitalize skin and smooth wrinkles. Enriched with ginseng, it stimulates cell renewal and illuminates the complexion.
Glow Deep Serum Rice + Alpha Arbutin
A brightening, moisturizing serum that helps even out skin tone and reduce the appearance of pigmentation spots, thanks to a combination ofrice bran water andalpha arbutin.
Glow Serum Propolis Niacinamide
This powerful serum combines propolis and niacinamide to enhance the complexion, reduce imperfections and illuminate the skin.
Revive Eye Serum Ginseng Retinal
This eye serum specifically targets fine lines and wrinkles around the eyes. Thanks to the combination of ginseng and retinal, it improves skin firmness and leaves the eye contour smoother and brighter.
Timeless, accessible and effective beauty
Beauty of Joseon perfectly embodies the fusion of tradition and innovation. Founded by pharmacists, this brand makes a point of selecting safe, effective products, while remaining at the cutting edge of emerging trends. Whether you're looking to moisturize, firm or illuminate your skin, Beauty of Joseon skincare products meet the needs of modern skin, while respecting ancestral Korean rituals.
Their ability to combine pharmaceutical awareness and marketing flair makes this brand an essential choice for those who want to integrate the best of K-Beauty into their daily routine. Discover these products in our online pharmacy and treat your skin to a treatment that combines science, tradition and innovation.