In 2019, Juliette Lailler and Marie Belile, with a wealth of experience developing cosmetic skincare products for major brands, decided to create a brand with a difference. Their goal? To offer natural, respectful and effective skincare products capable of rebalancing the skin's microbiome. Working with a team of pharmacists and microbiologists, they created Krème, a range of certified organic skincare products that meet the needs of sensitive, reactive and demanding skin.
The brand stands out for its minimalist, high-performance compositions, with no preservatives, allergens or essential oils. Each product combines French plant active ingredients and probiotics to restore and preserve the skin's natural balance. This choice of high-tolerance cosmetics bears witness to Krème's commitment to the well-being of its consumers.
The cutaneous microbiome, a natural shield made up of billions of micro-organisms, plays an essential role in skin health. Pollution, stress, aggressive cosmetics or even antibiotics can unbalance it, causing problems such asacne,eczema, psoriasis or rosacea.
To remedy this, Krème formulates skin care products rich in prebiotics and probiotics, which nourish and support good bacteria while neutralizing bad ones. This innovative approach helps restore a balanced microbiome, strengthening the cutaneous barrier and helping the skin to better defend itself against external aggressors.
Krème offers a simple, effective three-step routine:
This step-by-step approach enables skin to return to its natural functioning and glow for the long term.
At Krème, ingredient quality is a priority. All active ingredients come fromFrench organic farming. From grapes grown in the Dordogne to hemp harvested in Brittany, each plant is selected for its richness in active ingredients and grown with respect for the soil and the environment. Thanks to this local and responsible approach, Krème guarantees pure formulations, free from pesticides and other harmful substances.
Certified COSMOS ORGANIC by Ecocert, the brand goes even further by banning all preservatives from its skincare products. This requirement guarantees healthier cosmetics that respect the skin microbiome and the planet.
Every Krème product follows a short production circuit, entirely made in France:
This eco-responsible approach reduces the brand's carbon footprint while supporting French agricultural and industrial sectors.
Krème's success is based on the quality and effectiveness of its skincare products. In 2021, the brand caused a sensation by launching a crowdfunding campaign on Ulule, where it sold over 8,000 products in just 30 days, becoming the platform's biggest beauty success.
Its skincare products were soon available at Monoprix and numerous pharmacies in France, where they won over customers with their naturalness and high tolerance levels. In 2023, Krème's Smoothing Collagen Cream won a Victoire de la Beauté award for its anti-ageing efficacy and plumping action, proven by consumer tests.
Today, Krème continues to innovate with its organic, high-performance, environmentally-friendly skincare products. The brand has established itself as a key player in natural cosmetics, offering everyone the opportunity to care for their skin with complete confidence.
Choosing Krème means choosing natural, effective and respectful skin care. Each product embodies the brand's commitment to healthier, more responsible beauty. By giving priority to organic and French ingredients, grown with respect for the environment, Krème offers solutions adapted to all skin types, even the most sensitive. Thanks to formulas rich in probiotics, each care product helps restore the balance of the cutaneous microbiome, reinforcing the skin's natural barrier.
With Krème, give your skin the power to glow, day after day, naturally.
