Since its creation in 1950, Mustela has established itself as a pioneer in the world of skin care for babies, children and mothers-to-be. This success is based on a simple but essential vision: to offer natural, safe skincare products adapted to the specific needs of even the most sensitive skin. Today, Laboratoires Expanscience's mission is recognized the world over.
The story begins when visionary entrepreneur Paul Berthomé teamed up with pharmacist Claude Guillon to design the very first baby cleansing milk. At a time when baby care products were scarce and often harsh on fragile skin, this innovation marked a turning point by offering a gentle, effective product that was kind to toddlers' skin. This first success paved the way for a full range of products that have become, generation after generation, must-haves for families.
Mustela is first and foremost an independent, family-owned brand. Still owned by the founder's family, the company was built around solid values: excellence, innovation and responsibility. In 70 years, these principles have never changed. On the contrary, they have enabled Mustela to set itself apart with products that combine naturalness, safety and respect for the environment.
The brand's commitment goes far beyond skincare products. By integrating ethical and sustainable practices into its entire process, from research to production, Mustela takes a responsible approach. For example, key ingredients, such as avocado perseose, are sourced sustainably, guaranteeing ethical sourcing and respect for biodiversity. Since 2011, Mustela has been a member of the Union for Ethical Biotrade (UEBT), an organization promoting business practices that respect natural resources and local communities.
At the same time, the brand is pursuing an ambitious policy of reducing its environmental footprint. This includes a significant reduction in energy consumption at its production sites, the use of green electricity since 2018, and an eco-design strategy for its packaging. Bottles and cases are recyclable, materials are lightened to limit waste, and initiatives such as refillable bottles have seen the light of day to encourage responsible consumption.
What really sets Mustela apart is its ability to offer skincare products perfectly adapted to the specific needs of delicate skin, while guaranteeing a safe, natural formulation. The brand's products contain an average of 95% ingredients of natural origin, a percentage even higher for certain ranges such as those for very sensitive or atopic skin.
Mustela products are developed according to a rigorous approach:
Thanks to these commitments, Mustela has become a trusted brand for parents and healthcare professionals alike. Used in over 2,000 maternity wards around the world, the brand's products are synonymous with safety and efficacy right from birth.
Mustela doesn't just care for delicate skin; it also works to protect the planet. In 2018, the brand was awarded B Corp certification, an internationally recognized label that rewards companies with a positive impact on society and the environment.
Among its most notable initiatives:
Finally, Mustela adopts a circular approach to reduce its impact. Cartons used for production are reused for shipping orders, and refillable bottles available in pharmacies offer an ecological alternative to conventional packaging.
To meet the varied expectations of parents and families, Mustela offers a complete range of skincare products for every stage of life:
Buying Mustela online is much more than a simple purchase. You benefit from a convenient, fast and economical experience, while accessing the entire range from the comfort of your own home.
Here are just a few concrete benefits:
What's more, buying online is an easy way to keep abreast of Mustela news and discover innovative products in advance.
With its unrivalled expertise, safe and natural products, and commitment to a sustainable future, Mustela is much more than a brand: it's a true ally for all families. Each product bears witness to unique know-how, advanced scientific research and a profound respect for the skin and the environment.
By choosing Mustela, you're opting for quality, safety and confidence. So why wait? Explore the Mustela range online today and give your family the best care they deserve.
