In the 1930s, Manny Stolaroff, a visionary entrepreneur from Los Angeles, entered the cosmetics industry. He began by producing lipsticks and brushes for the luxury brands of the day. But Manny was more than just a manufacturer: he was an explorer at heart, always on the lookout for innovation. On a trip to Europe, he discovered a revolutionary soap designed by a Belgian chemist. The soap, non-alkaline and incredibly mild, caught his attention. Seeing its potential, Manny bought the distribution rights for the United States and christened it Neutrogena.
In the 1950s, when many women were complaining of irritation caused by traditional soaps, Neutrogena arrived on the market with an innovative solution. This soft, amber-colored soap quickly became a flagship product, appreciated for its soothing properties and respect for even the most sensitive skin. At a time when standard soap cost 10 cents, Manny didn't hesitate to price Neutrogena at $1, underlining its superior quality. This bold gamble, coupled with a vision focused on consumer needs, laid the foundations for a unique brand.
Lloyd Cotsen, Manny's son-in-law, took over the reins of the company with an equally innovative approach. Rather than compete with the big brands in the field of expensive advertising, he decided to focus on a direct relationship with dermatologists. Convinced that these experts would recognize the quality and safety of Neutrogena products, he built a strategy around the now iconic slogan: "Recommended by dermatologists". This strategic partnership gave the brand unrivalled credibility, propelling its products into the ranks of must-have skin care solutions.
At Neutrogena, every product is the fruit of an uncompromising commitment to science and safety. We believe that healthy skin is the key to lasting beauty. That's why our formulas are developed with clinically proven ingredients, dermatologically tested and designed to meet the specific needs of each consumer.
Neutrogena relies on active ingredients recognized for their effectiveness. These include
Exclusion of controversial substances. Because your skin's safety is a priority, Neutrogena systematically excludes problematic ingredients such as phthalates, plastic microbeads and formaldehyde-releasing preservatives. Our formulations comply with the most stringent regulations, while meeting consumers' growing expectations in terms of transparency.
A concrete commitment to the environment. Protecting the planet is at the heart of our concerns. Since 2013, Neutrogena has eliminated plastic microbeads from its products and developed the patented GAIA™ (Global Aquatic Ingredient Assessment) tool to assess the impact of ingredients on aquatic ecosystems. Today, we continue to improve our packaging so that it will be 100% recyclable, reusable or compostable by 2025.
Innovation at the service of consumers. Every Neutrogena product is designed to meet real, unmet needs. Whether to moisturize, protect or repair, our skincare products are the result of years of in-depth research. Unlike other brands, we never promise impossible results. Our products may take longer to develop, but this ensures that they are safe, effective and kind to your skin.
Timeless products. Neutrogena doesn't follow passing trends. We create products that become classics, used and appreciated for generations. This heritage of quality and trust has enabled us to remain a benchmark in dermatological skincare.
Neutrogena offers a wide variety of skincare products to suit every skin type and problem. Here is an overview of our main ranges, designed to meet your specific needs:
Neutrogena is much more than a brand. It's a commitment to your health and that of the planet. Each product is designed to offer optimal efficacy while minimizing its environmental impact. Our initiatives, such as improving the recyclability of our packaging and reducing our carbon footprint, demonstrate our commitment to creating a more sustainable future.
We believe in responsible beauty, where science, transparency and ethics go hand in hand. So, whether you're looking to moisturize, protect or repair your skin, Neutrogena is here to support you with solutions that are adapted, safe and respectful of your values.
