On Soin et Nature, the Poupina brand offers a line of natural, certified organic dermo-cosmetic products, specially formulated to be gentle on babies’ sensitive skin from birth. Enriched with organic witch hazel hydrosol and made with naturally derived ingredients, these hypoallergenic and biodegradable products ensure gentle and safe hygiene while preserving the skin’s natural balance and minimizing environmental impact.
More detailsInfant hygiene hasn’t always been a priority. Until the 19th century, baby care consisted of only rudimentary practices. Diapers were simply dried and reused, baths were rare, and infants’ skin was often prone to irritation and infection.
At the turn of the 20th century, society became aware of the importance of infant hygiene. Doctors and pediatricians recommended a daily bath, a practice that gradually became widespread thanks to improved sanitary conditions and access to running water. But these baths still needed to be given using products gentle on infants’ delicate skin.
It was against this backdrop that Poupina was founded in 1930. From its inception, the brand stood out for its commitment to developing skincare products specifically designed for infants’ delicate skin. Its mission was clear: to offer safe products that are gentle on toddlers’ skin and tested under dermatological and pediatric supervision.
In the 1950s, the introduction of water heaters in homes made daily baby care easier. This technological advancement allowed Poupina to expand further and become the go-to brand for baby care products in pharmacies. The brand innovated by offering a 1-liter bottle of cleansing milk, a herbal tea, and even one of the very first sunscreens designed for young children.
By closely monitoring the changing needs of parents and healthcare professionals, Poupina constantly adapts its formulas. It draws inspiration from scientific advancements to minimize the presence of irritants and maximize the natural benefits of its ingredients. With nearly a century of expertise, Poupina has evolved to meet the needs of parents committed to providing the very best for their children.
At Poupina, the quality of dermatological care for babies is a top priority. Since infants’ skin is extremely thin and permeable, each ingredient is carefully selected to ensure optimal tolerance. The brand systematically excludes irritating synthetic active ingredients and focuses on formulations based on natural and organic ingredients.
Poupina products are made with at least 95% naturally derived ingredients, including witch hazel extracts, organic olive oil, aloe vera, and plant-based oils such as avocado and sunflower. In fact, baby care using essential oils, for example, is only possible with products suitable for infants. These active ingredients were chosen for their soothing, nourishing, and protective properties.
Furthermore, Poupina takes a minimalist approach, using fewer than 20 ingredients per formula to minimize the risk of skin sensitization in babies. The products are designed to maintain a physiological pH of 5.5, thereby respecting the skin’s natural balance.
Poupina’s commitment to the environment is also noteworthy: packaging is kept to the bare essentials, bottles are 100% recyclable, and wipes are biodegradable and compostable. The goal is to offer skincare products that are gentle on both babies’ skin and the planet.
Poupina stands out for its safe, transparent, and eco-friendly formulas, developed to pharmaceutical standards. The high-tolerance formulas are allergen-free and have a physiological pH of 5.5 to strengthen the skin barrier. All products are tested and approved by pediatricians.
Poupina’s commitment to the environment is reflected in the use of at least 97% naturally derived ingredients, recyclable packaging, and French manufacturing that minimizes its carbon footprint.
Poupina relies on witch hazel, a natural active ingredient with anti-inflammatory, soothing, and astringent properties that protects and strengthens babies’ delicate skin.
Poupina is much more than just a baby care brand. It is a leader in skin protection, with safe, natural formulas tailored to the needs of little ones. Choosing Poupina means placing your trust in a brand committed to protecting infants’ skin and respecting the environment.
Every Poupina product is designed to care for babies’ delicate skin while respecting the planet. The formulations are minimalist, free of controversial ingredients, and tested under dermatological and pediatric supervision.
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